Digital transformation in Vietnam and its journey towards becoming an innovation-driven economy has seen remarkable progress, marked by significant advancements in digital transformation, intellectual property (IP)protection, and e-commerce regulation.
As a developing nation, Vietnam has consistently improved its business environment to attract foreign investors to establish companies in Vietnam. From its rise in the Global Innovation Index 2024 to the implementation of Resolution No. 57 on science and technology development, Vietnam is proving itself as a dynamic and competitive player in the global economy.
With a booming digital economy and a rapidly expanding e-commerce market, the country has also taken bold steps in strengthening copyright laws and curbing the proliferation of counterfeit goods. These initiatives not only enhance business confidence but also position Vietnam as a strategic investment destination for companies seeking a secure and digitally advanced environment.
This article provides a comprehensive overview of key developments shaping digital transformation in Vietnam and its impact on foreign businesses, technology companies, and e-commerce players.
Vietnam’s Rise in the Global Innovation Index 2024
Vietnam’s commitment to fostering innovation and intellectual property protection is reflected in its steady rise in the Global Innovation Index (GII) 2024, published by the World Intellectual Property Organization (WIPO) in September 2024. The country moved up two places to 46th out of 132 economies, solidifying its position as one of the most innovation-driven developing nations showcasing progress of digital transformation in Vietnam.
Why Vietnam’s GII Ranking Matters for Foreign Investors
The GII evaluates economies based on key indicators such as:
- Research and development (R&D) investment
- University-industry collaboration
- Technology exports
- Intellectual property filings
- Digital transformation and knowledge-based industries
Vietnam has made substantial improvements in these areas, particularly in technology and science-driven sectors. The country’s rising innovation capabilities signal a more favorable business climate for foreign companies looking to invest in digital infrastructure, AI, fintech, and smart manufacturing.
Resolution No. 57: A Game Changer for Vietnam’s Science, Technology, and Digital Transformation
To reinforce its commitment to technology-driven economic growth, Vietnam’s government issued Resolution No. 57-NQ/TW in June 2024. This policy focuses on accelerating digital transformation in Vietnam, enhancing science and technology development, and strengthening intellectual property rights.
Key Objectives of Resolution No. 57:
- Encouraging R&D and innovation by offering tax incentives and grants for technology startups, AI research, and green energy solutions.
- Strengthening the role of science and technology enterprises in economic development.
- Integrating digital transformation into public and private sectors, including blockchain, cloud computing, and IoT (Internet of Things).
- Creating an investor-friendly legal framework to attract foreign direct investment (FDI) in high-tech industries.
By aligning with global digital transformation trends, Vietnam aims to become a regional leader in technological innovation. This policy presents immense opportunities for foreign businesses specializing in AI, big data, cyber security, and automation.
Copyright Protection in Vietnam’s Digital Economy
As digital transformation in Vietnam accelerates, concerns about copyright infringement and IP violations have grown, especially in the e-commerce and media industries. To strengthen copyright protection, the Vietnamese government has introduced stricter IP laws and enforcement mechanisms.
Key Measures to Enhance Copyright Protection:
- Amendments to Vietnam’s Intellectual Property Law, effective January 2025, include stricter penalties for online copyright violations.
- New regulations requiring digital platforms to implement stronger anti-piracy measures.
- Increased cooperation with global organizations like WIPO and ASEAN IP authorities to combat IP theft.
- Expansion of Vietnam’s IP enforcement teams to monitor online infringement cases.
For foreign companies in the digital content, entertainment, and software industries, these initiatives offer greater security in protecting copyrighted works, patents, and trademarks.
Counterfeit Goods: A Persistent Challenge in Vietnam’s E-Commerce Market
Vietnam’s e-commerce market, valued at over $26 billion in 2024, has become one of the fastest-growing digital economies in Southeast Asia. However, this growth has also led to an alarming increase in counterfeit goods, particularly on major online platforms like Shopee, Lazada, and TikTok Shop.
1.The Scope of Counterfeit Goods in Vietnam:
Reports indicate that fake luxury goods, pharmaceuticals, cosmetics, and electronics are widely available on social media marketplaces and e-commerce websites. This poses a significant threat to consumer safety and brand reputation, particularly for foreign businesses expanding into Vietnam’s online retail sector.
2.Government Efforts to Curb Counterfeit Products:
To address this issue, Vietnam’s Ministry of Industry and Trade (MoIT) has:
- Implemented stricter regulations requiring e-commerce platforms to verify sellers’ identities.
- Increased fines and criminal charges for selling counterfeit goods online.
- Strengthened cross-border cooperation with international brands to take down counterfeit listings.
- Launched public awareness campaigns to educate consumers about the risks of fake products.
For foreign companies operating in Vietnam, brand protection strategies such as trademark registration, digital monitoring, and legal action are essential to safeguard business interests.
Digital Transformation in Vietnam: A Gateway for Foreign Businesses
The ambitious initiatives of digital transformation in Vietnam have positioned the country as a leading investment destination for global technology firms and startups. The government’s focus on enhancing digital infrastructure, cybersecurity, and artificial intelligence (AI) presents lucrative business opportunities.
Key Investment Sectors Enjoying digital transformation in Vietnam for Foreign Businesses:
- Fintech and Digital Banking – With cashless transactions growing by 35% annually, Vietnam is a high-potential market for fintech startups, mobile payment providers, and blockchain developers.
- Artificial Intelligence (AI) and Automation – Resolution No. 57 prioritizes AI development, creating demand for AI-driven solutions in healthcare, logistics, and smart cities.
- E-commerce and Logistics – Vietnam’s e-commerce boom has increased demand for digital payment solutions, supply chain optimization, and warehouse automation.
- Cybersecurity and Data Protection – As businesses transition to cloud-based operations, investment in cybersecurity services, fraud detection, and AI-driven risk management is essential.
Why Foreign Investors Should Consider Initiatives of Digital Transformation in Vietnam
1.Strong Economic Growth and FDI-Friendly Policies
Vietnam’s GDP is expected to grow by 6.5% in 2025, making it one of the most resilient economies in Asia. The government’s pro-business reforms include:
- Tax incentives for technology firms
- Favorable regulations for foreign ownership
- Trade agreements such as CPTPP, RCEP, and EU-Vietnam FTA
2.Skilled Workforce and Competitive Labor Costs
Vietnam boasts a young, tech-savvy workforce, with highly skilled engineers in AI, data science, and software development. Compared to neighboring countries, Vietnam offers lower operational costs, making it an attractive location for setting up R&D centers.
3.Strategic Location for Regional Expansion
Vietnam serves as a gateway to ASEAN markets, providing seamless access to Singapore, Thailand, Indonesia, and China. For foreign tech firms and e-commerce companies, Vietnam is an ideal hub for regional expansion.
Conclusion: Digital Transformation in Vietnam, The Future is Bright
The progress of digital transformation in Vietnam, intellectual property protection, and e-commerce regulation demonstrates its commitment to creating a world-class business environment. With the implementation of Resolution No. 57, stronger copyright enforcement, and a crackdown on counterfeit goods, Vietnam is evolving into a secure and innovation-driven economy.
For foreign investors and businesses looking to expand in Southeast Asia, Vietnam presents unmatched opportunities in technology, e-commerce, and high-growth digital sectors. By leveraging Vietnam’s pro-innovation policies and initiatives of digital transformation in Vietnam, companies can capitalize on the country’s dynamic growth and investment potential.
Final Thought
As Vietnam continues to enhance its intellectual property framework and digital infrastructure, foreign businesses must stay informed and engage with local experts to navigate the evolving legal landscape effectively. Investing in digital transformation in Vietnam journey today will ensure long-term success in one of the most promising markets in Asia.
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