1.Overview With increasing disposable income, rising living standard, stable GDP and economic growth, young population and low inflation, Vietnam is one of the most dynamic emerging market in Southeast Asia region. Fast moving consumer goods industry has promised a robust development. 2. FMCG in Vietnam FMCG growth The MoIT forecast that total revenue of the … Read more
According to the forecast of Nielsen Vietnam, with the growth of up to 22% per year, the scale of Vietnam’s e-commerce market can reach 10 billion USD by the end of 2020. According to research of Nielsen Vietnam, 60% of online shoppers are women and 40% are men. Age of online shoppers from 25 – … Read more
With the attractiveness that has been affirmed in the international retail market, nowadays more and more foreign investors decided to set up company in Vietnam. With the scale of 110 billion USD by 2016 and forecasted to increase to 180 billion USD by 2020, Vietnam is considered one of the 30 most attractive retail markets … Read more
After 5 years of conducting the survey and researching the market of Vietnam, the leading retail group from Korea – Emart (owned by Shinsegae Group) has officially entered Vietnam market by opening the first Emart hypermarket in Vietnam on December 28th 2015 in 366 Phan Van Tri street, ward 5, Go Vap district, Ho Chi … Read more
France’s leading retail group – Auchan – on November 3rd has officially signed a strategic cooperation agreement with Military Petrochemical JSC (MIPEC). Together, Auchan has signed lease contract with Long Bien Commercial Center, which was invested by MIPEC to implement retail supermarket chains named “Simply Mart” in the northern market. This event has marked a … Read more