In February, Starbucks corporation officially entered the Vietnam market with a big store in Ho Chi Minh City. According to Howard Schulz, CEO of Starbucks, the revenues in the first store in Vietnam drastically exceeded the company’s expectations. However, these first results might not be indicative of the company’s projected success in the entire country, … Read more
The beer industry in Vietnam is full of foreign corporations, which heavily compete with local businesses due to their excellent industry know-how and sophisticated marketing strategies. As a result, it has become more important for domestic businesses to come up with special marketing plans. The Beer-Alcohol-Beverage Corporation Saigon, based in HCM City, plans to invite … Read more
Domestic beverage brands in Vietnam face more and more competition with foreign invested companies; for example, the investment plans of the largest brewer worldwide, Anheuser – Busch InBev, to enter the Vietnamese market. Foreign enterprises have such strong economic and financial resources, they are often able to buy up most local enterprises and brands, which … Read more
According to the information of the Foreign Investment Agency of the Ministry of Planning and Investment Vietnam (MPI), Vietnam attracted more than $8.20 billion in direct foreign investment in the first four months of this year. This number is more than half of the country’s annual goal in the first four months. This outstanding performance … Read more
Vietnam’s Deputy Prime Minister Nguyen Thien Nhan has praised the growth of the electronics industry and hopes the country will realize approximately $40 billion in profits from exports by the year of 2017. The Prime Minister also emphasized the importance of the development of the electronics industry, as this industry is one of the major … Read more