Peugeot has chosen Truong Hai Automobile Joint Stock Company (Thaco) to be the sole partner manufacturing and distributing Peugeot vehicles in Vietnam. In only few months, the cars branded Peugeot will present in Vietnam market in the form of authorized genuine.
Accordingly, Thaco will begin the production and assembly of Peugeot vehicles in the form of CKD from this year. However, both parties have not disclosed the name of the first car produced for the domestic market.
Sooner in Quarter 2 of this year, the CBU Peugeot cars will be distributed through Thaco authorized sale systems in the country.
Peugeot is the famous more-than-200-year-old brand in France, the Peugeot passenger cars are positioned in high-end cars with European standards. Joining Vietnam market, Peugeot will introduce the products with advanced technology, gasoline engine and automatic transmissions, which are imported from the Peugeot factory in France.
During 2013, 5 Peugeot showroom with full sale, warranty and maintenance services will come into operation in 5 major cities, including Thai Nguyen, Ha Noi, Vinh, Ho Chi Minh City and Binh Duong. The distributing system is estimated to reach 15 showrooms in 2014.